Tom Schori

Tom Schori, Ph.D.

Employment:

Industry

Millennium Marketing Research^®, Normal , IL . Founder. 1997- Present. Recognizing that the only way to be successful, we set out to differentiate ourselves—using our Optimal Brand Positioning Model^©--from competitors that had been in the business for 75 years and generated tens of million dollars in annual revenue. To achieve this objective, we immediately positioned ourselves as being "…. in business to help businesses grow

Country Companies Insurance, Bloomington , II. Director, Market & Consumer Research. After accepting Country Companies unsolicited offer to return, I was responsible for conducting research, performing analyses, evaluating programs, developing models, providing feedback, and making recommendations to support management decision making and planning but, most importantly, thinking ahead

MSI Insurance, St. Paul , MN . V. P. Market Planning. MSI had three core strategic business units: agency, agribusiness, and pension. The agency force adopted the target neighborhood concept I proposed which, coupled with prospecting with a vengeance, and appeared to be producing great rewards. When I arrived, the target market for agribusiness was not well defined. I helped define the target market for agribusiness and discovered that the potential was much greater than had been believed. I also helped define how agribusiness and pension decision-makers should be approached. Of course, since communications (advertising, sales promotion, and communications), research, and sales training (agency, agribusiness, and pension) reported to me, it was not difficult to integrate the research, communication vehicles, and sales training in such as way that prospective agribusiness and pension decision makers would be approached in ways that they, themselves, preferred.

Country Companies Insurance, Bloomington , Illinois . Director, Research, Product Planning, and Marketing Planning. Country Companies (coupled with my teaching marketing and business management at Illinois State University ) provided me with the opportunity to grow in leaps and bounds in my marketing skills. I was able to see and implement solutions to problems, when no one may have even realized a problem existed. I also became intricately involved in the marketing planning process. Was responsible for all market and consumer research, introducing new products and services, market and strategic planning. Introduced effective telephone prospecting system to the agency force.

Teaching:

Eureka College, Eureka, IL, statistics (2007), sensation & perception (2008)

Heartland Community College , Normal , IL , Social and Business Sciences (2005- 2007).

Berean School of the Bible ( Global University ), Normal IL , Ministerial Certification Courses (2005 to present)

Illinois Wesleyan University , Bloomington , IL . (2003).—teaching insurance.

Illinois State University , Normal , IL . Mainly Marketing Department but also Psychology and Mathematics Departments (1982-1990 and 1993-2003) Here, most semesters, I taught one large lecture class in marketing each semester with 250 students; for a few years in the early part of this decade, though, I did teach full-time—sometimes with considerably more than a full-time load.

University of Minnesota , Minneapolis , MN . Marketing Department. (1990-1993)—teaching introductory marketing.

University of Saint Thomas , St. Paul , MN . Graduate School of Business . (1990-1993)—teaching marketing research classes.

University of Dayton , Dayton , Ohio . Graduate School of Engineering . (1975-1979)—teaching graduate human engineering classes.

University of Virginia , Charlottesville , VA. Psychology Department. (1970-1975)—teaching psychology classes on Army bases to military personnel (enlisted and officers as well as to civilians).

Education:

Ph.D. Human Factors Psychology, University of South Dakota

M.S., Human Factors Psychology, University of South Dakota

B.A., Psychology, Eastern Washington University

Insurance Certifications:

CLU (Chartered Life Underwriter)

ChFC (Chartered Financial Consultant)

Military Service. U. S. Navy (including Vietnam Era Service)

Professional Publications. [In addition to a myriad proprietary reports and presentations]

Schori, T. R. Tracking Performance as a Function of Precision of Electrocutaneous Feedback Information. Human Factors, 1970, Vol. 12, No. 5, 447-451.

Schori, T. R. Driving Simulation: An Overview. Behavioral Research and Highway Safety, 1970, Vol. 1, No. 4, 236-249.

Schori, T. R. Experimental Approaches and Hardware for Driving Research. In N. W. Heimstra (Ed.) Injury Control in Traffic Safety. Springfield : C. C. Thomas, Publisher, 1970.

Schori, T. R. & Thomas, C. B. The Rorschach Test: An Image Analysis. Journal of Clinical Psychology, 1972, Vol. 28, No. 2, 195-199.

Schori, T. R. & Tindall, J. E. Multiple Discriminant Analysis: A Repeated Measures Design. The Virginia Journal of Science, 1972, Vol. 23, No. 2, 62-63.

Schori, T. R. A Comparison of Visual, Auditory, and cutaneous Tracking Displays when Divided Attention is Required to a Cross-Adaptive Loading Task. Ergonomics, 1973, Vol. 16, No. 2, 153-158.

Schori, T. R. & Jones, B. W. Smoking and Multiple-Task Performance. Virginia Journal of Science, 1974, Vol. 25, No. 3, 147-151.

Schori, T. R. & Jones, B. W. Smoking and Workload. Journal of Motor Behavior, 1975, Vol. 7, No. 2, 113-120.

Schori, T. R. & Thomas, C. B. Factor Structure of the Figure-Drawing Test. The Journal of Multivariate Experimental Personality and Clinical Psychology, 1975, 176-193.

Schori, T. R. & Thomas, C. B. Rorschach Factors and Somatotype. Journal of Clinical Psychology, 1975, Vol. 29, No. 4, 491-492.

Schori, T. R. Versatile MANOVA (Multivariate Analysis of Variance): Design and Documentation. U.S. Army Aeromedical Research Laboratory, Fort Rucker , 1976. [Also appeared in the professional literature].

Schori, T. R. & Thomas, C. B. Precursors of Premature Disease and Death: Rorschach and Figure-Drawing Factors. Psychological Reports, 1977, Vol. 40, 1115-1122.

Schori, T. R. Evaluation of Guidelines for Safe Exposure to Continuous Noise of Moderate and High Intensity. Perceptual and Motor Skills, 1977, Vol. 44, 307-321.

Schori, T. R. & Jones, B. W. The Effect of Smoking on Risk-Taking in a Simulated Passing Task. Human Factors, 1977, Vol. 19, No. 1, 37-45.

Schori, T. R. & McGatha, E. A. A Real-World Assessment of Noise Exposure. Sound and Vibration, 1978, Vol. 12, No. 9, 24-30.

Schori, T. R. Inter-Industry Noise Study: Another Look. Sound and Vibration, 1979, Vol. 13, No. 1, 22-25.

Schori, T. R. & Meadow, H. L. Brand Choice Modeling: Identifying a Brand’s Optimal Positioning, Psychological Reports, 1985, Vol. 57, 1260-1262.

Schori, T. R. & Meadow, H. L. Conjoint Analysis vs. Preference Analysis. Psychological Reports, 1986, Vol. 58, 1161-1172.

Schori, T. R. Note on Attribute Importance. Perceptual and Motor Skills, 1995, Vol. 80, 1129-1130.

Schori, T. R. Getting the most out of image: An example from the fast food industry. Psychological Reports, 1996, Vol. 78, 1299-1303.

Schori, T. R. Health care trends and holding the line on costs. Psychological Reports, 1996, Vol. 79, 27-34.

Garee, M. L. & Schori, T. R. Focus groups illuminate quantitative research. Marketing News, 1996, Vol. 30, 4.

Thomas, C. B., Schori, T. R. & Graves, Pirkko L. Psychological precursors of mental illness and other disorders: Some thought provoking observations. Psychological Reports 1997, Vol. 81, 1227-1231.

Schori, T.R. & Garee, M. L. Reflections on ‘building a better mousetrap.’ Marketing News, 1997, Vol. 31, 17.

Schori, T. R. & Garee, M. L Statistics don’t lie if you know what they’re really saying. Marketing News, 1997, Vol. 31, 19.

Garee, M. L. & Schori, T. R. Is ‘spamming’ an invasion of privacy or high-tech ‘direct mail?’ Marketing News, 1997, Vol. 31. 23.

Schori, T. R. & Garee, M. L. Does your company make things happen? Marketing News, 1998, Vol. 32, 1.

Schori, T. R. & Garee, M. L. Capitalize on the interactive nature of the Internet. Marketing News, 1998, Vol. 32, 2.

Schori, T. R. & Garee, M. L. Creativity is good but effectiveness is the key. Marketing News, 1998, Vol. 32, 6.

Schori, T. R. & Garee, M. L. A level playing field. Market Facts, Mar/Apr 1998.

Schori, T. R. & Garee, M. L. Like Products, companies have life cycle. Marketing News, 1998, Vol. 32, 13.

Garee, M. L. & Schori, T. R. When it's time to start digging new well. Marketing News, 1998, Vol. 32, 17.

Garee, M. L. & Schori, T. R. 'Position' focus group observers for best view. Marketing News, 1998, Vol. 32, 19.

Schori, T. R. & Garee, M. L. Can auto insurance be de-commoditized? National Underwriter, August 1998.

Garee, M. L. & Schori, T.R. Modeling can help predict franchise 'cannibalization. Marketing News, November, 1998

Garee, M. L. & Schori, T. R. Elements of good customer service. MarketFocus, February 1999.

Stungis, G. S. & Schori, T. R. Terrorist Target Selection and Prioritization Model. Journal of Homeland Security, March 2003

Schori, T. R. & Stungis, G. S., Long-Term Warfarin Treatment May Induce Arterial Calcification, Journal of Clinical and Investigative Medicine, May 2004.

Stungis, G. S., Schori, T. R, et. al. Prescription for Safeguarding Against Terrorist Attacks. Journal of Homeland Security, July 2006

Tom Schori

Though Tom Schori has a Ph.D. and reads extensively, his knowledge goes well beyond "book learning." Prior to going to Eastern Washington University, he was in the U.S. Navy; though he never was in "harms way," his service time provided him with the chance to see much of the "Far East."

After graduating from Eastern Washington University , he wandered around Europe and North Africa by "thumb" for some while before settling down to became an industrial engineer for Boeing in Seattle. But graduate school called him. Though he was offered fellowships by a number of universities, he accepted a NASA fellowship from the University of South Dakota. The NASA fellowship along with the GI-Bill enabled him to go through gradate school. Before receiving his Ph.D., he had published a number of articles in scientific journals.

Upon finishing his doctorate, he joined the research staff at the Philip Morris Research Center in Richmond, Virginia. There, as a senior scientist, he conducted basic and applied research. His basic (i.e., pure) research mainly concerned smoking and complex psycho-motor performance.

Following Philip Morris, Tom was the manager of a human factors group at the University of Dayton Research Institute, where much of his research revolved around the Aeromedical Research Laboratory at Wright-Patterson AFB. When he was leaving the University of Dayton to become a senior staff advisor at Brown & Williamson Tobacco Company in Louisville, KY, one of his University colleagues asked how it was that he could go to work for a tobacco company. Tom simply reminded his colleague that his job at the Research Institute was to increase "air-to-air kill ratios."

Next, Tom was the R&D director, then director of Research, Product Planning, and Market Planning, for an insurer headquartered in Bloomington, Illinois. That position led to his becoming the chief marketing officer for another insurer, which was headquartered in Minneapolis-St. Paul. But Tom was only in Minneapolis-St. Paul for a few years before being enticed into coming back to Bloomington, Illinois.

Some years later, in 1997, Tom Schori and Mike Garee created Millennium Marketing Research^® which is a Bloomington-Normal, Illinois based company.

Starting with his Philip Morris days and continuing to the present time, Tom Schori has taught in a number of major universities: University of Virginia, University of Dayton, Illinois State University, University of Minnesota, and University of St. Thomas.