Making Things Happen-Tom Schori
Wednesday, June 17th, 2009
I’ m not one of those guys who watches what happens or, worse yet, one of those who wonder what happened. Instead I’m one of those rare people that make things happen. We don’t have to look very far to see that what’s true with people is also true with organizations.
When JFK became President, he brought in McNamara–known as a whiz-kid-from Ford Motors as his Secretary of Defense. It was McNamara who established the military strategies for the conduct of the war in Vietnam with the help of other whiz-kids (MBAs) he had brought with him from Ford. Talk about irony. Now Obama has brought in his whiz-kids to rejuvenate General Motors and Chrysler Motors. McNamara and his whiz-kids had no experience running wars and they failed in Vietnam. Neither Obama nor his whiz-kids have had experience running automobile companies. Why should we expect any more success than we saw with McNamara and his whiz-kids in Vietnam.
As for this simple psychologist and marketer, I have have no experience either in overseeing the conduct of a war or in operating an auto producer. But I do have a proven record of successfully helping marketers use their talents and experiences to make things happen. What I do is really quite simple. I help marketing organizations achieve significant profitable growth–even in the current economic environment.
To have the audacity to claim that I can help organizations achieve significant profitable growth during this downturn in the economy may make it seem to some that this psychologist is certifiably crazy. But if you think that this psychologist just might a sly fox who can achieve exactly what he claims, challenge me!
