I truly love helping businesses grow share–Tom Schori
As my wife and I were driving to her office after church this monring, she was deep in thought about all that she needs to do for her business today. So as she drove along in deep concentration, I contemplated about that which I most like about my marketing research business. Helping businesses grow share!
Everything that I do is directed at helping businesses make better decisions. And I cherish the opportunities that the good Lord gives me to help businesses become more effective. Much of what I do could undoubtedly be done just as well by other marketing research providers. But there is one area in which I have no peer!
I developed a brand choice model (a mathematical model) that actually does what a brand choice model is supposed to do. I call it the Optimal Brand Choice Model since it identifies the brand positioning that optimizes a brand’s share. Several years ago, I fully described this model in the scientific literature. But I will chat more about that later.