Yes, Virginia, Businesses still can thrive!
Most people who run businesses are acutely aware of the Blitzkrieg-like attack against the principles on which this nation was founded. What’s happening is akin to what we see in aviation from time-to-time, controlled flight into terrain. It appears as though our leadership is purposely flying this nation into the ground.
While things now look bad, I am absolutely certain that the American people are about to change our nation’s course from the disastrous direction in which we are heading to that which our founders envisioned in our Constitution.
In the meantime, do we wait for this redirection of our country to occur before taking action to grow our businesses? Absolutely not! This is the time to charge ahead—when the timid won’t. Yes, Virginia, businesses still can thrive!
That’s what I do–help businesses grow and thrive. I have no interest whatsoever to merely helping them survive. Several years ago, I had a conversation with an experienced banking executive who had just become the CEO of a start-up banking enterprise that realistically had the potential to rapidly become a major, profitable, player in the market. Our conversation was about how I could help him position the bank to profitably realize it’s potential. Among other things, I asked the CEO this simple question “Would you be happy with a loan officer who never made a bad loan?” When he responded with a “yes,” I knew that he was risk adverse and, consequently, it neither surprised me that he didn’t contract with me to help him grow his business nor that a decade later that business has barely tapped its vast potential.
A couple years ago on a Sunday afternoon, I emailed the CEO’s of the top 25 advertising agencies and claimed that I could identify those minor changes in positioning that would greatly increase a brand’s share and well as those minor changes which should be assiduously avoided because they would hurt share. The note said something like “Many ad agency executives will think that this simple psychologist is ’delusional’ to even imagine that he could possibly help an agency grow a client’s share; but I also said that a few may think that I am ‘crazy like fox’ and would give me a call. That’s just what happened that very evening– one of the CEO’s reached out to me.
I can help you seriously grow a client’s share. Just contact me! Then judge for yourself whether I’m ‘maniacal’ or ‘crazy as a fox.’