About Tom Schori
Tom Schori, a Ph.D. in human factors psychology, has authored articles in the scientific literature that deal with human factors (and other areas of psychology), marketing, statistics, and counter-terrorism. He’been associated with the tobacco industry (scientific and marketing aspects), the insurance industry, and academia. Currently he is active in marketing research and teaching. He especially enjoys those times when he is able to used his Optimal Brand Positioning Model to elicit from consumers exactly what a brand must do in word and deed to maximize market share.